Now, it increasingly looks like some of the vision is becoming reality. This article from the BBC website showcases some of the places where money and privacy collide - particularly around location aware advertising. I don't fully buy into the argument that people would rather have ads that are relevant to them. The statistics about how many adverts we already are exposed to are pretty incredible. If possible - I'd like to be able to avoid ads that are targeted based on who I am and where I am, or at least be exposed to them on an opt-in basis only.
Here's the article. Enjoy.